Our Rituals
They aren’t moods to chase or outcomes to promise – they’re ways of moving through the day.
Each ritual exists to support a different moment, and each product is designed to sit comfortably within one of them.
We believe everyday care should feel intentional, not rushed. Our products are created as rituals - Simple moments designed to bring a sense of quiet back into the day.
Citrine
Citrine is about clarity and usefulness.
It’s the ritual for mornings, for everyday washing, for moments where you don’t want to think too much.
Citrine products feel clean, bright, and familiar: not sharp, not overwhelming.
They’re designed to be reached for instinctively, without decision-making.
If a product helps you start, reset, or move forward, it usually lives here.
Ember
Ember is about steadiness.
It’s the ritual for grounding, for transition, for the space between doing and resting.
Ember products are warmer and deeper, but never heavy.
They’re designed to support presence, especially at the end of the day or when things feel noisy.
If a product helps you slow down without switching off, it usually belongs here.
Quiet
Quiet is about understated softness.
It’s the ritual for support, for background calm, for moments where less is enough.
Quiet products don’t announce themselves.
They’re intentionally understated, designed to sit quietly alongside you rather than lead the experience.
If a product feels gentle, regulating, or simply there when needed, it will usually live in Quiet.
Using the Rituals
There’s no right or wrong way to use the rituals.
Some people move through all three in a day.
Some stay with one and return to it again and again.
You don’t need to follow instructions or build routines. The rituals are there to make choosing easier, not to add another thing to manage.
Our Product Lanes
Alongside the rituals, products are organised into lanes.
This helps keep the range considered and prevents constant change.
Core
Returning Favourite
Seasonal
Core products are permanent.
They’re the foundation of Mum & Co. Core products are always available and rarely change.
Returning Favourites are products that come and go.
They’re well-loved, familiar, and brought back intentionally. If you’ve shopped with us before, these may feel recognisable.
Seasonal products are limited by design.
If something is Seasonal, it’s because it belongs to that moment — not because it needs to sell fast.
Everything we make fits somewhere within this system.
That way nothing is rushed, nothing is added without reason, and nothing disappears without explanation.
You don’t need to keep up — the structure is already doing that for you.
Discover your Ritual
Quiet
For slowing and grounding. A gentle ritual for evenings, overwhelmed days, and moments that ask for calm.
Citrine
For clarity and renewal. A bright, steady ritual to reset the senses and begin again refreshed and revitalised.
Ember
For warmth and holding. A comforting ritual designed to soften, soothe and linger with an enveloping warmth.